Virgin Adds Comedy to Cell Phones


Virgin Mobile USA LLC subscribers can flip open their cellular phones for laughs, courtesy of Comedy Central.

The mobile-services provider began rolling out content from the network in June.

Users can play special Comedy games and download screen savers, wallpapers, news alerts and voice greetings.

Also, fitting in with the telephony theme, exclusive content from Comedy prank-call series Crank Yankers will be available.

“As the nation's sole wireless provider totally focused on the young-adult market, we're constantly on the hunt for the kind of content that fits both the personality of our customers and our company,” Virgin Mobile chief marketing officer Howard Handler said in a prepared statement. “Comedy Central's edgy and irreverent programming is an ideal fit."

Virgin Mobile customers already have access to exclusive content from MTV: Music Television through the *MTV wireless portal, as well as content from Nickelodeon, as part of a broad ongoing strategic alliance between the wireless provider and MTV Networks.