When the UHD Alliance — a consortium of consumer electronics manufacturers, major studios, distributors and tech companies — unveiled its specs for 4K UHD displays and content at this year’s Consumer Electronics Show (CES), it was a who’s who of the CE industry behind the effort.
Panasonic, Sony, Samsung, TCL, Sharp, LG Electronics and more grouped together to help set standards for resolution, peak luminance, high dynamic range (HDR), black levels and wide color gamut, and unveiling an “Ultra HD Premium” logo for UHD devices, content and services that meet the standards.
But one notable CE company was missing from the parade: Vizio, one of the largest flat-panel sellers in the U.S. And now the company is speaking out as to why.
“Vizio sees value in the industry specifying a premium experience for consumers but the ‘Premium 4K’ certification program proposed by the UHDA falls short and has serious problems,” a company spokesman said in an emailed statement. “The UHDA program does not sufficiently detail how to measure for or specify items like peak brightness or black level and as a result, certifies some products that we don’t believe should qualify for a UHD Premium certification and would ignore other products that should be certified.”