Vme Inks Sponsored-Content Deal With ‘Better Homes & Gardens’

Diginet Effort Targets Hispanic First-Time Home Buyers
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Vme is helping to better educate the Hispanic new homebuyer on real-estate basics.

The educationally minded commercial Spanish-language television network, which is primarily distributed on the digital subchannels of PBS stations across the U.S., has forged a sponsored-content deal with Better Homes & Gardens Real Estate.

The network is now airing 15 “Vme Hogar” vignettes providing tips designed to help Hispanics make the most out of their home-ownership experience. The segments, which will air through the fall, offer guidance on the viewers’ first home purchase, along with demonstrating how to maximize space and how to best sell their property.

According to the National Association of Hispanic Real Estate Professionals' “State of Hispanic Homeownership” report, Hispanics will comprise half of all new homebuyers by 2020. The report also notes that 56% of Hispanics feel that purchasing a home is a symbol of success or achievement.

"Vme TV understands that the home is at the heart of the Hispanic family," vice president of marketing Ralph Parkman said. "It is a place where culture, traditions and generations come together to celebrate important milestones and create new memories. This is what makes homeownership a significant, turnkey event in their lives, and together with Better Homes and Gardens Real Estate, we hope to help them achieve the ultimate goal of owning a home."

In other Vme news, the network has added the extreme-sports show Desafio Extremo to its lineup. The program features mountaineer and pilot Jesus Calleja and debuted Aug. 4 at 4 p.m. Also, the crime drama with a dog -- Comisario Rex -- has returned to Vme for a second season. Season two bowed Aug. 6 at 8 p.m. 

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