VOD Ad Impressions on Cable Rise 40%

998 Campaigns Ran in Q3, Canoe Says
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Advertising impressions in cable video on demand programming were up 40% in the third quarter from a year ago, according to Canoe.

There were 2.3 billion impressions running either as pre-roll, mid-roll or post-roll this year, compared to 1.6 billion a year ago.

On average this year, there were two ads in the pre-roll, 4.5 in each mid-roll break, and one in the post-roll pod.

The number of campaigns using VOD jumped 51% to 998 from 661 a year ago. Of the campaigns 88% were for clients in a variety of categories including autos, quick-serve restaurants, financial, insurance, technology, pharmaceuticals, shipping hospitality, health & beauty, fitness theatrical and retail.

The remaining 12% were for network tune-in-campaigns.

Read more at B&C.