Advertising impressions in cable video on demand programming were up 40% in the third quarter from a year ago, according to Canoe.
There were 2.3 billion impressions running either as pre-roll, mid-roll or post-roll this year, compared to 1.6 billion a year ago.
On average this year, there were two ads in the pre-roll, 4.5 in each mid-roll break, and one in the post-roll pod.
The number of campaigns using VOD jumped 51% to 998 from 661 a year ago. Of the campaigns 88% were for clients in a variety of categories including autos, quick-serve restaurants, financial, insurance, technology, pharmaceuticals, shipping hospitality, health & beauty, fitness theatrical and retail.
The remaining 12% were for network tune-in-campaigns.
Read more at B&C.