Demand for commercials in cable video-on-demand programming jumped last year, according to new data released by Canoe.
Canoe, a joint venture of some of the largest cable operators, says it served up more than 11 billion viewed impressions in free VOD programming during 2015, up 75% from 6.3 billion ads in 2014. In 2013, Canoe served 1 billion VOD ad impressions.
In the fourth quarter alone, Canoe delivered more than 4 billion ad impressions.
VOD advertising is becoming increasingly important to programmers. More content is being made available via cable VOD.
Read more at B&C.