VOD Views Zoom In June

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Operators delivered a record 589 million video-on-demand transactions last month, up 15% from June 2008, according to Rentrak.

June is historically a strong month for transactional on-demand viewing, according to Rentrak. This June, subscribers viewed an average of 16.5 minutes of VOD per day per active unique set-top box, up 10% from the previous month. Free VOD children's content had its best month of the year, with 106 million views, a 7% increase over May.

For 2008, operators served 3.8 billion VOD orders (excluding adult programming), a year-over-year increase of 28%, according to Rentrak's annual report.

Rentrak's OnDemand Essentials service processes data from more than 70 million digital cable set-top boxes at providers including Comcast, Time Warner Cable, Cox Communications, Cablevision Systems and Verizon.