Operators delivered a record 589 million video-on-demand transactions last month, up 15% from June 2008, according to Rentrak.
June is historically a strong month for transactional on-demand viewing, according to Rentrak. This June, subscribers viewed an average of 16.5 minutes of VOD per day per active unique set-top box, up 10% from the previous month. Free VOD children's content had its best month of the year, with 106 million views, a 7% increase over May.
For 2008, operators served 3.8 billion VOD orders (excluding adult programming), a year-over-year increase of 28%, according to Rentrak's annual report.
Rentrak's OnDemand Essentials service processes data from more than 70 million digital cable set-top boxes at providers including Comcast, Time Warner Cable, Cox Communications, Cablevision Systems and Verizon.