Sanford C. Bernstein & Co. cable analyst Craig Moffett figures that voice-over-Internet-protocol gains at several MSOs have a big added benefit: a “halo” effect enhancing their high-speed-Internet offerings.
In a report put out on Wednesday, Moffett said that in the second quarter, operators with VoIP increased their high-speed data business nearly 20% faster than those without a voice product.
Moffett noted the change in high-speed Internet penetration is even more dramatic -- operators with VoIP grew penetrations at more than twice the rate of those without. Similar benefits were evident for basic video-subscriber growth and retention. “These incremental benefits are likely to embolden cable operators to employ aggressive VoIP pricing strategies,” Moffett wrote.
Moffett estimates cable has 58% of the 2.4 million U.S. VoIP subscribers, adding about that percentage of VoIP adds in the second quarter of the year (a gain of 445,000).