Voom isn’t acting like an HD direct-broadcast satellite provider that barely survived the ax.
The Rainbow DBS-owned service reached an agreement to add WealthTV to its lineup, the two parties announced Tuesday.
The full-time lifestyle network is dedicated to personal enrichment.
“The addition of WealthTV in HD further demonstrates Voom’s leadership as the premiere source for high-definition programming,” Rainbow Media Enterprises CEO Tom Dolan said in a prepared statement.
“WealthTV’s broad appeal and ability to allow viewers to experience the American dream through television will further enhance the appeal of Voom’s extensive HD-product offering,” he added.