Voom Sets ‘Monster’ Sweeps


Voom is scaring up a sweepstakes behind its Monsters HD service.

Beginning tomorrow, Rainbow Media Holdings Inc. will promote “It’s Alive! Monsters HD Sweepstakes” in support of the satellite channel via online banners and links distributed throughout the monster- and horror-fan online communities, as well as a direct-electronic-mail campaign targeting consumers of monster, horror, science-fiction and high-definition programming.

All of the online exposure will direct users back to the new Monsters HD Web site (monstersHD.voom.com). There, they can register to win a state-of-the-art HDTV, a one- year subscription to Voom and a complete set of limited edition Arkoff Monster figurines. The sweepstakes runs through Sept. 15.

As the promotion’s centerpiece, Monsters HD will distribute online digital trading cards. Depicting some of scariest scenes and classic monster highlights of all-time, each card will have sound and animation from featured programming on the Monsters HD channel.

The site will prompt visitors to enter their name, e-mail and mailing address in order to enter the sweepstakes, at which point they automatically begin collecting Monsters HD online cards.

Once registered, participants will periodically receive e-mails alerting them to the availability of new Monsters HD cards. These emails will also feature information about programming and events pertaining to the HD service, and will direct fans back to the Monsters HD Web site.