Voom Teams Up with Fla. Retailer


Rainbow DBS wants to lower the Voom on south Florida.

The high-definition direct-broadcast satellite service reached an agreement with consumer-electronics retailer BrandsMart USA, which was announced Thursday.

The Cablevision Systems Corp.-owned service will have a strong presence at the retailer’s five south Florida showrooms.

“This partnership gives us an important foothold into the Florida market and provides us with the important linkage to the sales of HDTV receivers in a market where off-air HDTV reception is excellent," Rainbow DBS executive vice president of marketing and sales Bill Casamo said in a prepared statement.

“As the leading regional Florida electronics retailer with the largest HDTV inventory and sales, BrandsMart USA is a natural fit for Voom,” he added.