Multiscreen video distribution specialist Vubiquity said it has struck an international SVOD Deal with AwesomenessTV that will enable the millennials-focused service to extend its reach to regions such as the Middle East, Africa, South Eastern Europe and Latin America (excluding Brazil).
Financial terms were not disclosed, but the agreement covers AwesomenessTV series such as Fifth Harmony Takeover, DIY or DI-Don't!, Hey Guys, It's Meg!, Makeup Mythbusters, Amanda Steele’s The Social Life, Cheerhab, My Dream Quinceañera, and IMO. In all, Vubiquity will distribute about 130 hours of content from AwesomenessTV to its international distribution partners.
"We’re excited to bring a fantastic brand to some of the largest territories in the world,” Vubiquity chief content officer Rob Jacobson, said in a statement. “Non-traditional programming is extremely popular in emerging markets amongst young audiences and AwesomenessTV has created terrific, popular shows and is shaping the type of content that the next generation expects. This deal gives our clients the opportunity not only to meet customer demands but also to get ahead of their competition. We’re delighted to be partnering with them in this SVOD initiative."
AwesomenessTV, which also distributes content via Verizon’s new go90 service and Comcast’s Watchable curated OTT video offering, is owned by DreamWorks Animation and Hearst Corporation, which has a 25% interest in AwesomenessTV.