Vubiquity Buys OTT Expertise

Juice Worldwide Works with Netflix, Apple, Hulu, Amazon
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Multiscreen video specialist Vubiquity is shoring up its OTT capabilities via the acquisition of Juice Worldwide, a Toronto-based encoding house that certifies content for digital delivery.

Juice Worldwide has preferred vendor status with digital and OTT video providers such as iTunes, Netflix, Sony Entertainment Network, Google Play, Hulu, Xbox One, Vimeo, Warner Bros., Telefilms, Starz, and Amazon Instant Video, among others. Juice’s service portfolio spans digital asset management, multiplatform distribution, post-production, Blu-ray and DVR authoring and DCP (Digital Cinema Package) file creation.

Financial terms were not disclosed, but a Vubiquity official said Juice’s 50 employees will be joining Vubiquity, which said its 470-plus media partners now have the ability to distribute content to about 1,500 outlets, including iTunes, Netflix, Amazon and Google Play.

Vubiquity said the deal also positions it to serve multiple media verticals, including cable, satellite, telco, wireless and OTT.

“We are extremely pleased to welcome Juice into the Vubiquity family,” said Darcy Antonellis, CEO of Vubiquity, in a statement. “Leveraging Juice’s leading OTT and digital suite of services and its established presence in key international territories creates terrific value for our network of hundreds of content and service providers."

"VUBIQUITY’s innovative solutions and strategic approach will leverage Juice’s preferred digital and OTT services,” added Andrew Buck, CEO of Juice Worldwide. “We’re excited to work with VUBIQUITY to monetize their media partners’ content in this first-ever end-to-end offering.”