Vubiquity has added two partners – Mediamorph and BeBanjo -- that will help the company manage constantly-moving distribution windows and policies for a multiscreen lineup that spans more than 100,000 VOD titles.
Vubiquity announced Monday that it has selected Mediamorph’s “Connect” rights management system for video service providers and digital retailers and BeBanjo’s Movida VOD scheduling management software, as components of its recently introduced AnyVU Cloud platform.
They’re joining the mix as Vubiquity preps the rollout of AnyVU Cloud, which will deliver a range of on-demand and live video to range of partners, including MVPDs and over-the-top video service providers, for distribution on connected devices as well as traditional set-top boxes.
Mediamorph said it will play a key role in helping Vubiquity manage the “input” rights for content that Vubiquity prepares for deliver via ever-expanding distribution windows that cover free and subscription VOD and various forms of electronic sell-through.
Managing those rights has become increasingly complex Mike Sid, Mediamorph’s co-founder and CEO, said, noting that Vubiquity has more than 100,000 in-window video titles across several international territories under management at any given time.
Mediamorph manages and consolidates those rights via a massive data management platform, replacing systems based on email and Excel spreadsheets that have historically been used to track them.
Sid said two other top U.S. MVPDs, including one cable operator and one telco, are using its Connect platform. Customers of Mediamorph’s other products include Sony, Warner Bros, HBO, Lionsgate, Cablevision Systems, Starz, and Fox, among others.
Sid said Vubiquity has started to deploy Connect for AnyVU Cloud, and expects the rollout to ramp up during the second half of 2014.
Vubiquity introduced AnyVU Cloud in April, and has already named Akamai Technologies as its content delivery network partner. Vubiquity is rolling out AnyVU Cloud in multiple phases, and expects to have most of the initial capabilities deployed by the third quarter of 2014.