Vubiquity Gets Game

Offers subscription gaming service via global distribution deal with Utomik
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Vubiquity said it’s entering the $32 billion PC gaming industry with a new subscription service that will be offered via an exclusive global distribution deal with Utomik.

Under the deal, Vubiquity will be the global business-to-business commercial distributor for Utomik, a service that provides unlimited gaming,  including a library of hundreds of popular and classic PC games, for a monthly fee.

Vubiquity said its affiliate partners will have the option to either bundle Utomik’s monthly service with subscription broadband packages or offer the service separately on an a la carte basis.

Vubiquity will lead marketing and sales efforts while Utomik will continue to operate its service directly to consumers through its standalone system.

Silicon Valley-based Utomik was founded in 2014 and currently offers a service with a library of more htan 650 titles to more than  30 markets.  In April, it inked a deal with Sega to offer more than 20 titles, including Total War and Sonic the Hedgehog.  Other Utomik publishing partners include Codemasters, Paradox Interactive, Nordic Games, and Plug In Digital, among others. It’s currently operating an “open beta” service that offers a 14-day free trial, and then $5.99 per month thereafter.

“This relationship allows our partners to capitalize on new opportunities in today’s dynamic content landscape,” Michele Edelman, Vubiquity’s EVP, marketing & content strategy, said in a statement. “As the development and distribution of gaming continues to evolve, Utomik’s library of games and instant download technology combined with the broad reach of our distributors creates new and exciting opportunities for our partners and their gaming customers alike.”