Vubiquity Names Darcy Antonellis CEO

Long Time Warner Bros. Entertainment Exec Set To Start On January 2, 2014

Wrapping up executive search that spanned almost nine months, multiplatform video aggregator Vubiquity has hired broadcast and media vet Darcy Antonellis as CEO, effective January 2, 2014.

Antonellis, who will also become a member of the Vubuiqity board, currently serves as president, technical operations and CTO at Warner Bros. Entertainment, and has previously held exec roles in TV production and distribution at Fox Television and CBS.

Antonellis, the recipient of three technical Emmy awards, is the permanent successor of Ramu Potarazu, who stepped down as Vubiquity’s CEO in March to join investor Columbia Capital as a venture partner. Potarazu still serves as vice chairman of Vubuiquity’s board of directors, but since stepping down as CEO, those duties have been handled by a group comprising Vubiquity president Doug Sylvester; CFO Bill Arendt; and chairman Phil Herget, who also is a partner with Columbia Capital.

“Darcy brings to Vubiquity a proven record of identifying opportunities and driving growth by leveraging the disruptive nature of technology. As a visionary leader with deep understanding of the media industry, she is a great choice to lead Vubiquity into its next stage of growth, to meet the needs of our customers, employees and investors,” Herget said, in a statement.

Antonellis told Multichannel News that she intends to spend time with Vubiquity’s client base and “get a deep understanding of their strategic priorities” and share some of her own views about how she sees the industry evolving when she comes on board early next year.

“I’m hopeful that my background and experience on the content creator side and the content distributor side…will provide some good insight and value for our clients,” she said.

Among recent work at Warner Bros. Entertainment, Antonellis helped to build Syndistro, a unified digital syndication system that distributes HD content to the company’s broadcast and cable partners in North America.

Vubiquity, formerly known as Avail-TVN, changed its name in March amid a rebranding aimed at playing up its multiscreen-video strategy.