Wal-Mart Stores will be the first and exclusive retail sponsor for Nickelodeon's 20th Annual Kids' Choice Awards airing Saturday, March 31 from 8 p.m.-9:30 p.m. (EST/PST).
The retail giant launched an advertising campaign on the network, featuring animated elves Wally and Marty, which will run through mid-April.
Wal-Mart will also sponsor the new Favorite DVD category during the awards. Kids can vote on this category online.
The event will be hosted by two-time Best Burp winner Justin Timberlake, who will be joined by Beyoncé, Will Ferrell, Steve Carell, Queen Latifah, Mike Myers, Zac Efron, Bindi Irwin, Hilary Duff, Jessica Alba, Jamie Lynn Spears, George Lopez, Jon Heder, Chris Evans, Drake Bell, Emma Roberts, Jesse McCartney, Nelly, Ciara, Shia LaBeouf, Hayden Panetierre, Ice Cube, Masi Oka, Ty Pennington, Tyler James Williams, Devon Werkheiser, Lil' JJ, Nat Wolff, Alex Wolff, Chris Brown, Tom Kenny and Ryan Sheckler.