War Sinks April Basic Ratings


April was a rough month for many basic-cable channels, with 20 networks
watching their Nielsen Media Research ratings dip compared with April 2002 as
war coverage on the all-news networks dominated the ratings battle.

Networks that took hits in primetime included Lifetime Television (down 23
percent), TBS Superstation (down 24 percent), MTV: Music Television (down 25
percent), The History Channel (down 22 percent), Bravo (down 25 percent), TV
Land (down 30 percent) and ABC Family, CNBC and WE: Women's Entertainment (down
33 percent each).

Primetime winners in April included MSNBC (up 200 percent), Fox News Channel
(up 175 percent), Cable News Network (up 133 percent), Hallmark Channel (up 60
percent), CNN Headline News (up 50 percent), Country Music Television (up 33
percent), Travel Channel (up 33 percent), Turner Network Television (up 24
percent) and Disney Channel (up 21 percent).