Warner Bros., Distributors Set VOD Campaign To Benefit Breast Cancer Organization 


Warner Bros. Digital Distribution will team with several cable distributors to make donations to a breast cancer organization with each purchase of select video on demand movie titles in October.

The "Pink Ribbon" video-on-demand charity campaign, which includes Warner Bros as well as cable and satellite distributors Time Warner Cable, Cox, Cablevision, Charter, AT&T, Verizon FiOS, DirecTV and Dish, will feature 16 films available for rent through a special "Pink Ribbon" VOD channel throughout the month of October.

Each time a film from  the "Pink Ribbon" channel is rented during the
month of October, a donation will be made to the Susan G. Komen for the
Cure breast cancer organization. The titles include City Of Angels, The Notebook, Why Do Fools Fall in Love? The Bodyguard and You've Got Mail, according to the studio.

"Warner Bros. is proud to partner with Susan G. Komen for the Cure," said Thomas Gewecke, President of Warner Bros. Digital Distribution in a statement. "We applaud the tremendous impact of this global grassroots network over the past 28 years, as well as their tireless efforts to save lives, empower people, ensure quality care for all and energize science to find the cures."