In an unusual tie-in between a studio and a record label,
Warner Bros. will give away all of the compact discs released in 1999 by its sister Warner
Bros. music label as part of a pay-per-view movie sweepstakes for its City of Angels
As part of a 16-market radio sweepstakes promotion for the
movie, which premiered on PPV last week, Warner Bros. is offering 16 first-prize awards of
every new CD that the record company releases next year, said William Short, vice
president of advertising, publicity and promotion for Warner Bros.' Domestic Pay TV,
Cable and Network Features.
The Warner Bros. record label features such artists as
R.E.M., The Goo Goo Dolls, Alanis Morissette, Van Halen and Faith Hill.
The record company also released the soundtrack for the
movie, which hit the No. 1 position on Billboard magazine's "The
Billboard 200" album charts this past summer.
"Warner Bros. [records] is the perfect partner for
this movie," Short said. "The CD and soundtrack were big parts of the
movie's success, and they will undoubtedly continue that success through the PPV
The studio will also offer 14 grand-prize trips to Los
Angeles, including round-trip transportation, hotel accommodations, tickets to a Suddenly
Susan taping and Warner Bros. merchandise.
Two winners in the Los Angeles/San Diego area will receive
free weekends in Lake Tahoe, Nev., where much of City of Angels was taped, Short
said. And 300 other "qualifiers" will receive copies of the movie's
soundtrack and T-shirts.
Warner Bros. will support the sweepstakes with a multimedia
campaign valued at nearly $1 million, Short said. The studio is running national print ads
in USA Today, The New York Times, the Los Angeles Times and The
Wall Street Journal, as well as in several Time Warner Inc.-owned publications.
Warner Bros. will also run local-newspaper ads in each of
the 16 markets, including New York; Cincinnati and Columbus, Ohio; Minneapolis; Charlotte,
N.C.; and San Diego.