WarnerMedia said it has named former Turner executive Molly Battin as chief corporate marketing and brand strategy officer at the parent unit. She will report to WarnerMedia EVP, corporate marketing and communications Keith Cocozza.
In her new role, Battin will lead corporate brand strategy and brand management across WarnerMedia and will be responsible for coordinated portfolio marketing, agency management, cross promotion planning, media production and presentation services. Battin, who joined Turner in 2000, was most recently EVP and global chief communications and corporate marketing officer for the programmer.
“Molly is a brilliant marketing strategist with a proven track record for creating and evolving global brands,” Cocozza said in a press release. “I look forward to working closely with her as we develop a comprehensive corporate identity for WarnerMedia.”
Battin has held several positions at Turner, including chief brand strategy officer, chief media and business insights officer and general manager of upwave, the entertainment brand created by Turner to explore marketplace opportunities for health and lifestyle-themed digital and television content. She also served as senior vice president of brand development and digital platforms for TBS, TNT and Turner Classic Movies (TCM) and led domestic marketing for CNN, CNN Headline News and CNNfn as vice president of strategic marketing.
Before joining Turner, Battin was vice president of marketing for EzGov, Inc., an Atlanta-based e-Government company, and served in brand management for The Coca-Cola Company, and advertising account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York.