WarnerMedia will launch its new streaming platform in beta later this year, bundling in HBO and Cinemax along with the Warner Bros. TV and film library for $16 to $17 a month, according to a Wall Street Journal report citing unnamed sources close to the platform’s development.
Notably, AT&T’s Warner Media currently offers the a la carte streaming version of HBO for $14.99 a month. Cinemax, which doesn’t have a standalone streaming offshoot, costs pay TV customers around $12.99 to add to their bundle.
AT&T and WarnerMedia are under pressure to provide value, with Disney pricing its upcoming Disney + SVOD offering at $6.99 a month.
The price of Netflix’s premium service, which includes 4K programming and the ability for households to watch four screens at once, is $15.99 a month.