Warriors-Cavs Continue To Score On Social Media

By R. Thomas Umstead
published

Viewers last night continued their social media fixation surrounding the Golden State Warriors/Cleveland Cavaliers NBA Finals. 

Last night’s contest, in which the Warriors defeated the Cavs to take a commanding 3-0 lead in the series, drew 14.6 million twitter and Facebook feeds from 4.8 million unique social media accounts – easily the most social television show on Wednesday, according to Nielsen’s Social Content Ratings Daily report

All three NBA Finals games have each drawn more than 10 million social media interactions, according to Nielsen.

CMT’s 2017 CMT Music Awards telecast was the most watched entertainment show for the day, generating 758,000 social media interactions from 511,000 unique accounts, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.