Roku has added another key TV Everywhere service to the app menu it offers on integrated TVs that run its software platform with the debut of WatchESPN, while also announcing Tuesday that it will offer access to three more authenticated apps from the Disney/ABC family in the “near future” -- WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD.
Following an initial rollout on select connected TV models made by TLC and Hisense last year, Roku followed up in January with similar TV integration deals with Haier America and Insignia (Best Buy’s house CE brand), while also announcing plans to support 4K/Ultra HD streaming on future integrated Roku TV models.
Roku began to support WatchESPN as well as WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD on its streaming media players late last year.
Roku TV users with credentials from MVPDs that authenticate on the platform can access WatchESPN, which features live streams of ESPN, ESPN2, ESPNU, ESPN3, ESPNU, ESPNEWS, ESPN Deportes, Longhorn Network, and SEC Network. Of recent note, Comcast and Roku struck a deal last year that cleared the way for Comcast subs to access HBO GO and Showtime Anytime on the Roku platform. Users without TVE credentials can watch news clips on Roku’s WatchESPN channel.
Separately, Roku also announced that it has launched a “snappier” YouTube channel experience on the Roku 3 and Roku Streaming Stick (HDMI) version in the U.S., Canada, United Kingdom and Republic of Ireland.
Roku has shipped more than 10 million devices in the U.S. so far.