WatchESPN Streams to the New Apple TV

Touts Cleaner, Simpler Design

ESPN has rolled out a new authenticated TV Everywhere app for the latest, greatest Apple TV that, it claims, sports a cleaner and simpler design.

Apple started to take pre-orders on the new app-friendly platform on Monday (October 26). Apple hasn’t announced shipment figures, but CEO Tim Cook said this week that the new product line (the 32 GB version sells for $149; a 64 GB edition costs $199) enjoyed a “huge first day.”

ESPN said a video from ESPN Originals will instantly appear at the top section of the video player for the WatchESPN app for the new Apple TV and that users will be able to minimize or “dock” a video in progress while they explore other content on WatchESPN, which supports both live TV feeds and VOD fare, including some video clips.

ESPN also shared some new OTT stats, noting that WatchESPN in September attracted a record 1.1 billion minutes viewed, up 123% from September 2014. Additionally, WatchESPN users, across all supported devices, averaged 907.9 total minutes per viewer in September, up 54%, the programmer said. 

ESPN has also developed WatchESPN apps for Web browsers, the Amazon Fire TV, Android and iOS mobile devices, Roku players and Roku TVs, the Xbox One and Xbox 360, Windows 8 devices, and has optimized it for the Google Chromecast adapter.