Bloomberg Media said it is working with Watchwith in launching its VidPlus service, which links video on Bloomberg terminals and Bloomberg.com with interactive editorial material and native content from advertising partners.
Watchwith already works with TV programmers to create in-program advertising overlays that are contextually relevant to the shows being watched without interrupting what the viewer is watching.
Bloomberg is bringing Watchwith’s TV work onto a digital platform. It takes time-based metadata to generate broadcast-quality overlays at relevant moments during business news streaming video. The overlays provide market facts, biographical information about speakers, social polling and other materials.