World Championship Sports Network’s Olympic Games and lifestyle-sports content will be available to Web sites and blogs via TheNewsRoom following an agreement between the broadband network and Voxant, the Viral Syndication Network.
WCSN, which launched online in early 2006, showcases sports featured in the Olympics, such as track and field, gymnastics, skiing, snowboarding, swimming, volleyball, wrestling and rowing. The company also recently closed licensing deals with the International Water Ski Federation and International Swimming Federation.
Voxant's advertising-supported network is free to Web publishers, and WCSN and Voxant will jointly sell advertising for WCSN content.
WCSN announced its entry into the linear-television world earlier this month by reaching a multicasting agreement with Granite Broadcasting.