WE: Women’s Entertainment will debut reality seriesStyle Me with Rachel Hunter Jan. 20 at 10 p.m. (EST), the network said Tuesday.
In the eight-part weekly reality series, 12 stylists will compete to win the chance to style actress and supermodel Hunter for a red-carpet appearance.
WE said L’Oréal Paris and Payless ShoeSourcehave signed on as official sponsors of the series, and they will receive tagged tune-ins, 30-second spots and billboards.
“Style Mewith Rachel Hunter is a perfect fit for our network and further defines WE’s commitment to original programming,” WE executive vice president and general manager Kim Martin said in a prepared statement.
Rainbow National Network Advertising Sales president Arlene Manos added, “This series will provide our sponsors with relevant product integration, while speaking directly to a very important demographic.”