WE Plots an Invasion


WE: Women’s Entertainment will debut original special Holiday Home Invasion Monday, Nov. 22 at 10 p.m. (EST).

The network said the special will follow its “skilled team of decorators, carpenters and chefs as they give the Calva family’s home an over-the-top holiday makeover complete with garland, sweets, trees and all of the trimmings.”

Capital One Services Inc., General Mills’ “Pillsbury Ready to Bake! Cookies” and BISSELL Homecare Inc.’s “SpotBot” have signed on as official sponsors of the show, and they will receive tagged tune-ins, 30-second spots and billboards.

“With Holiday Home Invasion, WE offers sponsors the chance for product integration into a program that speaks to a viewer that is the decision-maker in home decorating and holiday design,” Rainbow National Network Advertising Sales president Arlene Manos said in a prepared statement.