LOS ANGELES -WE: Women's Entertainment last week picked up its first major distribution deals since it changed its name from Romance Classics on Wednesday.
WE officials said the network inked carriage agreements with Adelphia Communications Corp. and Charter Communications Inc. Adelphia agreed to launch WE to 80 percent of its subscribers and Charter will distribute the channel to 3.2 million households.
On Wednesday afternoon, the network held a high-profile press conference and relaunch on the Western Show floor. A crowd gathered to watch Cindy Crawford, Faye Dunaway, Debbie Allen and Rachel Hunter unveil the new look.
Network executives have also completely revamped the former Romance Classics programming lineup. The few shows to survive the relaunch are
with Colin Cowie, said AMC Networks president and WE chief Kate McEnroe.
Supermodel Crawford signed on to host a four-part series chronicling the history of fashion called
Fashion Flashback, which premieres on April 7.
McEnroe said the network would add original short films to the lineup. Dunaway will make her directorial debut with the film adaptation of
The Yellow Bird, a play by Tennessee Williams, premiering Nov. 24.
Other new series include the travel reality show
Journey Women Off The Map
Style World, hosted by Hunter.
"Martha Stewart will not be on this network," McEnroe said. "We're not going to be making any flower arrangements," she added, stressing that WE will not run stereotypical women's programming fare.