WE, Sears Building `She House' - Multichannel

WE, Sears Building `She House'

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WE: Women's Entertainment, with a little help from Sears, Roebuck and Co., is
going to let its viewers design the interior of a dream house that will serve a
timber for a series and attendant sweepstakes.

The network is breaking ground on a waterview property on Long Island's
upscale East End in New York. Construction on the 2,500-square-foot "She House"
and its interior will be influenced by WE watchers on the channel's Web site (

Officials said WE plans to make the She House an annual event, and the
network is currently scouting locations for 2004.

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