WE: Women's Entertainment, with a little help from Sears, Roebuck and Co., is
going to let its viewers design the interior of a dream house that will serve a
timber for a series and attendant sweepstakes.
The network is breaking ground on a waterview property on Long Island's
upscale East End in New York. Construction on the 2,500-square-foot "She House"
and its interior will be influenced by WE watchers on the channel's Web site (
Officials said WE plans to make the She House an annual event, and the
network is currently scouting locations for 2004.