WE: Women's Entertainment will hop on the reality-TV jitney this summer with two show focusing on the young looking for love in the Hamptons and New York City.
Single in the Hamptons,
a five-episode series set in the posh Long Island, N.Y., community, will debut Sunday, June 2, at 10 p.m. Its eight-part companion, Single in the City,
will air on WE in July and August on Sunday nights at 8 p.m.
"This is the real Sex and the City," WE general manager Martin von Ruden said.
The network will promote its new summer offerings with a $5 million ad campaign, under the tagline "Weekends Begin With WE." Breaking June 15, the TV and radio campaigns will run in top 20 markets and end Sept. 30, when WE adds the off-network shows Felicity
and Two Guys and a Girl
to its lineup.
Single in the City's scheduling is not capricious. The new series will air in the time slot right before Home Box Office's Sex and the City
on Sunday evenings.
New episodes of the hit HBO show start running in late July.
WE also expects to get some lift — and buzz — for its Long Island series because its premiere will coincide with the debut of ABC's much-promoted documentary miniseries from Barbara Kopple, The Hamptons,
which airs June 2 and 3.
"It's a big, big Hamptons summer, and we're going to tag along," von Ruden said.
The two new WE Single
shows follow different sets of real-life characters, according to von Ruden. Single in the Hamptons
involves six men and women, while Single in the City
follows the escapades of eight women.
LA, VEGAS NEXT
WE, looking for younger viewers, plans to migrate the
franchise next summer, with Single in LA
and Single in Las Vegas.
"We've looked at the success of the reality shows out there," von Ruden said. "And there is definitely a voice out there and prevalent that it's OK to be single."
For the summer, the women's network also has three new installments of the special it first aired in March,
When I Was a Girl, produced by Linda Ellerbee. The new specials will feature actresses Alex Kingston, Sandra Bullock, Cynthia Nixon and Ashley Judd, and will run one per month in June, July and August. WE is considering turning When I Was a Girl
into a regular series starting next April, von Ruden added.
The network has also ordered 26 episodes of the half-hour Winning Women,
featuring segments on females participating in non-traditional, extreme sports. Premiering in August, it will be hosted by former Baywatch
actress and "iron man" competitor Alexandra Paul.
Additionally, WE will unveil the third season of Style World,
this time hosted by Daisy Fuentes, and a fourth season of Everyday Elegance with Colin Cowie.