WE Signs ‘Royal Treatment’ Sponsor


Pepperidge Farm Inc.’s “Whims” will sponsor WE: Women’s Entertainment’s“Royal Treatment Weekend,” the network said Monday.

WE described Royal Treatment Weekend as “three days of programming dedicated to the trials and tribulations of European aristocracy.”

Whims will receive on-air and off-air presence through online interactive content on the network’s Web site (www.we.tv) and on the network through tagged tune-ins and billboards.

“This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home,” Rainbow National Network Advertising Sales president Arlene Manos said in a prepared statement.

“American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programmingto satisfytheir desire to get up close to the monarchy,” she added.