We TV has greenlit an eight-episode series following Erica and Tina Campbell, sisters and singers in the gospel duo Mary Mary, as they balance career and family.
The one-hour series, titled Mary Mary, will premiere on Thursdays, starting Mar. 29, 2012, following the second season run of Braxton Family Values. We TV moved Braxton from Tuesdays to Thursdays for its second season, and together with Mary Mary, the women's-targeted network is seeking to serve its growing urban audience on the night.
"We TV has experienced incredible success with Braxton Family Values, especially among African-American women," said Kim Martin, president and general manager, We TV, in a statement. "By developing more shows for this underserved audience, we are super serving a valuable fan base that consumes more television than any other audience and is highly engaged with their favorite shows on social media platforms. Through research and ongoing conversations with our viewers we know that this audience is hungry for content that reflects their lives and we are thrilled to be the network to bring it to them."
Mary Mary is produced for We TV by eOne Televison, executive produced by Tara Long, John Morayniss, Eric Hoberman and Mitchell Solarek. Kate Farrell serves as the executive producer for the network.