We TV is supporting its annual "Wedding Week" programming event with a $100,000 giveaway.
Requesting the honor of its viewers' presence, the women's targeted service has created the "$100,000 Dream Wedding Watch-and-Play Giveaway." Viewers watching the back-to-back premiere episodes of Bridezillas and My Fair Wedding with David Tutera on Sunday nights, June 6, 13, 20, 27 and July 4 will see a key bridal word that will appear on screen that they can then enter online at www.WEtv.com to be entered into the sweepstakes. The winner will receive the ultimate dream wedding planned by on-air series host and wedding expert Tutera: a six-night/seven-day honeymoon from Endless Vacation Rentals and Wyndham Worldwide and $10,000.
The giveaway, which is being promoted on-air, online and in the June Valpak mailing, supports "Wedding Week," June 6-13, which begins with "Ultimate Wedding Sunday," featurig a special and fresh installments of Bridezillas and My Fair Wedding.
The stunt begins with the premiere of Bridezillas Where Are They Now?, a one-hour original special that catches viewers up with past seasons' bridezillas. The franchise returns for its "Seven Year Itch" season at 9 p.m., followed at 10 p.m. by the third-season premiere of "My Fair Wedding." This Bridezillas campaign features the series' milestone 100th episode on July 4.
Additional original specials featured during Wedding Week 2010, include: The Best of Amazing Wedding Cakes with David Tutera on June 7 at 10 p.m.; Super Secret Celebrity Weddings on June 8 at 10 p.m.; and Rich Bride, Poor Bride Guide on June 11 at 10 p.m.
"As the authority on wedding programming, it's fitting that We TV enhances its annual Wedding Week with even more programming and a dedicated sweepstakes right at the start of the summer wedding season," said John Miller, senior vice president of original production and development for WE tv and Wedding Central, in a statement. "Brides-to-be will be seeking tips and ideas to help plan their big day and they know that WE tv is a destination they can rely on -- from the programming to our wedding experts to online polls and videos."