We tv’s Feb. 24 debut of reality series Mama June: From Not To Hot drew a network premiere record 2.3 million viewers in live +3 Nielsen ratings, the network said Wednesday.
The series, which chronicles the weight loss transformation of former Here Comes Honey Boo-Boo star June Shannon, also set records in key audience demos including adults 25-54 and women 25-54, said network officials.
“At a time when so much is competing for viewers’ attention, Mama June's journey is proof that great storytelling with compelling characters can break out and deliver a significant and engaged audience,” said Marc Juris, WE tv president in a statement. “Mama June shares an honest, emotional and relatable story that is empowering as well as entertaining. ‘Mama June: From Not To Hot’ puts the ‘real’ in reality.”