Many viewers valued the return of WE tv’s Braxton Family Values.
The mid-season premiere of its third campaign on Nov. 14 averaged 1.3 million viewers, according to Nielsen live+ same-day data. That delivery, representing a 27% jump from the docuseries’ third season starter on March 14, marks the show’s strongest debut to date.
Included in its audience were 586,000 women 18 to 49 and 570,000 females 25 to 54, totals that ranked third and fifth in the respective demos on ad-supported cable last Thursday night.
“Braxton Family Values is one of WE tv's signature shows, and continues to grow well into its third season," said Marc Juris, president and general manager, WE tv. “We are so pleased to have the Braxtons back on the network for 13 new and exciting episodes, and clearly so are WE tv viewers.”