WealthTV Takes to the Skies


Passengers aboard Frontier Airlines flights will be able to view 30 minutes of content focusing on destination travel, fashion, luxury cars, real estate and health thanks to an agreement between lifestyle and entertainment network WealthTV and Wild Blue Yonder, the airline’s in-flight entertainment network.

The WealthTV content will be customized for Wild Blue Yonder’s format of "10-Minute TV."

“WealthTV's shows feature high-quality production and relevant content that is by nature targeted to an affluent audience -- one that reflects Frontier's average $99,000 household-income demographic," Wild Blue Yonder vice president of national sales David Valdez said in a prepared statement. "We are opening up this opportunity to advertisers whose message and brand mesh with the prestige and affluence reflected in this programming.”