In an unusual integrated ad campaign, The Weather Channel announced Tuesday
that the Louisiana Office of Tourism is celebrating the 200th anniversary of the
Louisiana Purchase by sponsoring trivia spots and a related Web-site section on
The tourism organization is also sponsoring the first live and on-the-road
broadcast of the network's Your Weather Today April 28 and 29, when it
will originate from the New Orleans Riverwalk, near the Aquarium of the
TWC has been airing Louisiana Tourism's 30-second spots since January
featuring trivia questions about the Louisiana Purchase. In addition, the
tourism organization is sponsoring a related section on the network's Internet
site -- expanded earlier this month to include a sweepstakes -- with links to
the Louisiana Tourism site.
The Louisiana Purchase from France -- which doubled the size of the United
States in 1803 -- was made for $15 million, but the companies aren't saying how
much this deal is worth.