The Weather Channel Cos. to Purchase Weather Underground

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Looking to bolster its position in the digital atmosphere, The Weather Channel Cos. has reached an agreement to acquire Weather Underground.
Weather Underground's site, wunderground.com, and its portfolio of mobile applications will continue to operate and its employees will be integrated into TWCC, furthering the company's place as the leading provider of the most accurate weather data across all platforms. In addition, Weather Underground's San Francisco headquarters will become a regional office for TWCC.
The transaction, financial terms of which were not disclosed, is expected to close in several weeks.
"Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users," said TWCC chairman and CEO David Kenny in a statement. "Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms."
 Noted Weather Underground president Alan Steremberg: "Becoming a part of The Weather Channel Companies will enable us to strengthen what our users love about wunderground.com, our apps and our blogs. We see this as a great opportunity to grow."

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