In a major company re-organization, Atlanta-based The Weather Channel has cut about 7% of its employees, according to industry sources.
The network’s reorganization has resulted in the “elimination of positions in several divisions of the company,” according to a Weather Channel statement, although the network would not confirm specific layoffs. But TVNewser reported that the 1,200-subscriber network cut as many as 75 to 80 people, mostly in its Atlanta-based headquarters.
The Weather Channel, which was purchased by NBCUniversal and private equity firms Bain Capital and The Blackstone Group in 2008, has struggled on the ratings front in recent. months The network averaged 258,000 viewers in the third quarter, down 22% from the 330,000 viewers generated during the same period in 2011.
The Weather Channel’s complete statement is as follows:
“In late September we began an effort to reorganize our company into business units based around our customers and the products and services we create and deliver to them. This effort was recently concluded and has resulted in the elimination of positions in several divisions of the company. With these organizational changes and our new structure, TWCC is better positioned for future growth. Employees who are directly affected by this position elimination or reorganization have been informed and we are working closely with them through this period of transition.”