Weather Channel Launches Affiliate Site - Multichannel

Weather Channel Launches Affiliate Site

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The Weather Channel is introducing a new affiliate-sales and marketing Web site (weatheraffiliate.com
), giving any affiliate that signs up and provides feedback about the site a chance to win a desktop-computer work station.

Promotion information and downloadable materials for both The Weather Channel and WeatherScan are available on weatheraffiliate.com. The purpose of the sweepstakes contest, which runs from Oct. 27 through year-end, is to invite sign-up and also to obtain site assessment and suggestions for improvement.

The weatheraffiliate.com site provides access to sales-and-marketing ordering kits, online videos, spot previews and other downloadable materials. Other content areas include logos; ad slicks; one-sheets; promotions for local ad sales, marketing, community and educational initiatives; a promotion relating to the network's primetime series, such as Storm Stories
; research; and a press section.

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