The Weather Channel has significantly redesigned its iPad app, with new features that include much more immersive graphics, a redesigned interface and significantly improved social media features.
As part of the redesign, TWC has inked a sponsorship deal with Westin Hotels & Resorts, which will be the presenting sponsor of the new app.
New features include HD-quality video of news and weather forecasts and improved 3D graphics -- not to be confused with 3D stereoscopic content, which requires a 3D screen not available on iPads.
The app also uses background images that change to match local conditions, with 3D animated backgrounds available on iPad 2 devices.
Social media is also even more tightly integrated into the app, with users able to share weather conditions via email, Twitter or Facebook; post a tweet or upload iWitness photos and video directly from the iPad camera.
Weather Channel originally launched its iPad app in April 2010, when the iPad was first introduced. Since then it has been downloaded more than 5 million times -- the second-most popular app behind only Apple's iBooks app.
A video demo of the new app is available at http://www.youtube.com/watch?v=FnXSTSbBpco.