The Weather Channel Mobile App Drives New Features

Adds ‘Driving Difficulty Index Map’ Ahead of Holiday Travel
The Weather channel app-road conditions.jpg

In concert with the expected surge in road travel during the holiday week, The Weather Channel has teamed with Subaru of America to add a “Driving Difficulty Index” to the network’s mobile app for iOS and Android devices.

The map, previously available only as the Commuter Forecast at, adds a layer showing users where they are likely to encounter hazardous road conditions.

Via the app’s home screen, the Road Conditions map module shows current road conditions based on the user’s location, rating potentially hazardous  conditions on six weather parameters: ice, snow, wet, ponding, high winds and low visibility.

The more comprehensive Difficulty Driving map layer shows where driving may be impaired when such conditions are present, data that users can tap to plan the optimal driving route.

Additionally, Android app users can choose to view a traffic conditions layer within the map, said The Weather Channel, which revamped its iOS app about a month ago.

“The new road conditions module is a great new planning tool for our mobile users to help them make decisions before their holiday trip or their daily commute,” said Elliott Trice, senior vice president of consumer product at The Weather Channel, in a statement. “On the heels of the launch of our newly redesigned mobile app, the Driving Difficulty Index offers yet another form of personalization, putting the most current data in users’ hands when and where they need it most.”