The Weather Channel Cos. has hired Mary Ellen Iwata as vice president of original content development.
In her new role, Iwata will be responsible for the production and development of non-scripted series and specials, as well as creating cross-platform opportunities with weather.com and other mobile devices.
Iwata starts Aug. 29.
"Mary Ellen is a seasoned veteran who has helped launch and shape several leading content brands," said Michael Dingley, senior vice president, content and development, in announcing the hire. "Her sterling reputation in the industry, both domestically and internationally, and close relationships with numerous production companies, will be a huge asset to The Weather Channel as we move to build and strengthen our original content across all platforms."
Prior to joining The Weather Channel, Iwata served as the vice president of programming and development for Scripps Networks International.
Iwata added: "I can't wait to start meeting with producers and discussing the content we're looking for -- I think they will be as inspired as I am by The Weather Channel's plans for the future."