The Weather Channel will reprise its 'StormWeek' programming stunt later this
The network announced Monday that it will again explore the world of
tornadoes, hurricanes and blizzards through one-hour specials at 9 p.m. Oct. 15,
16 and 17, respectively. TWC will conclude StormWeek with World's Worst
Weather Oct. 18 at that time.
In premiering the stunt June 4 through 7, TWC notched a 0.7 average, a record
for one-hour specials, according to Nielsen Media Research.
This time around, TWC will support StormWeek with an online poll. From Oct. 8
through 18, users can log onto weather.com to answer a related question each day. After voting, users will be linked to
a page where they will find updated results about the poll topic and a chance to
read the online StormWeek report. Following each installment, the results of the
poll questions relevant to that night's show will be announced