Viewer interest in the impending landfall of Hurricane Irene helped The Weather Channel top the other news networks in the adults 25-54 demographic for total day-viewership on Thursday, Aug. 25.
The Weather Channel's total-day delivery stood at 376,000 in the key demo, just above Fox News Cjannel's 371,000 and topping CNN's 218,000 and MSNBC's 139,000, according to reported figures. Thursday's total-day number was 288% above The Weather Channel's quarter-to-date average of 97,000 viewers.
In total viewers, The Weather Channel was second behind Fox News Channel with 925,000, a 292% jump over its QTD average of 236,000 total viewers. FNC had 1.4 million for the day, CNN followed with 643,000 total viewers and MSNBC had 458,000.
On Thursday Weather.com also had its highest pageview level associated with a hurricane (99 million) and Weather.com Social registered over 310,000 pageviews, also a high.