The Weather Channel said that its 'Rays Awareness' campaign, which recently
hit Chicago in partnership with DirecTV Inc., attracted more than 12,000 people
to a 'Taste of Chicago' festival exhibit, where about 2,000 free skin
screenings were done.
The ten-day 'Taste of Chicago' event ended earlier this month.
The summer-long 'Rays Awareness' campaign is designed to educate consumers
about sun safety.
Of the 2,000 or so skin screenings, conducted by a physician, nearly 300 were
referred for a biopsy due to potentially cancerous findings, The Weather Channel