Weather Company to Donate Up to $1 Million for Sandy Relief

Ownership Group to Match Donations from Viewers

The Weather Cos., which includes The Weather Channel TV network, is launching a partnership with the American Red Cross to match donations up to $1 million for Hurricane Sandy relief.

The company will make donation options available through its mobile and tablet apps, online at and throughout its cable network programming. The Weather Company's ownership group of Bain Capital, The Blackstone Group and NBCUniversal will match donations.

Other large media companies have pledged monetary support to storm relief, including $2 million from The Walt Disney Co. and $1 million from Viacom.