A pair of two-hour weekday blocks, along with a pair of ongoing featurette
series, highlight The Weather Channel's fall-2003 new-programming plans.
The network went a rare upfront route to introduce its new agenda, doing so
Wednesday night among some 300 advertising and media representatives in New
York, with 2003 Grammy Award-winning rocker Michelle Branch providing the
The blocks -- Afternoon Edition and PM Edition -- will run
back-to-back, with Afternoon starting at 4 p.m. EST and PM Edition
two hours later.
Both programs will blend in current forecast updates, five-/seven-day planner
segments and lifestyle tips connected to weather subjects.
The new blocks accelerate a format conversation TWC has instituted over the
past five years from hour-long forecaster shifts all the time to multi-hour
shows with set hosts and tone, such as Your Weather Today, First
Outlook, Weekend Now and, most recently, Evening Edition.
Also coming in this fall will be TWC Road Crew, a live two-minute
portion of Evening Edition and Weekend Now originating from sports
events, festivals and entertainment attractions.
For other time slots, Weather Center will show up, offering
outdoor-activity opportunities, as well as home-repair and gardening