The Weather Channel has named cable veteran Bill Burke as its president.
Burke - most recently president and CEO of multimedia company Resort Sports
Network Inc. and the former president of TBS Superstation - will start his new
job on Feb. 4.
In his new post, Burke will oversee The Weather Channel, Weather.com, several
international ventures, Weather Services International and various
digital-cable, radio, newspaper and interactive-television products.
Burke succeeds Decker Anstrom, who will become president and chief operating
officer of TWC parent Landmark Communications Inc. on Jan. 1. Anstrom will also
serve as TWC chairman.
Burke joined RSN, a cable and Internet concern serving mountain-sports
enthusiasts, in April 2000 before resigning in September. His move to RSN
followed a short stint as president and CEO, news and information for Time
Warner Digital Media, where he oversaw Internet strategies for CNN.com and Time
Burke, who helped launch regional entertainment service Turner South, led TBS
Superstation through September of 1999.
'Bill Burke is an exceptional executive who, working with our strong senior
team, will help strengthen and grow The Weather Channel as consumers'
indispensable source of weather and related information,' Anstrom said in a
statement. 'Bill has wonderful values, a great strategic sense and he motivates
and leads people extremely well. He will also bring a creative and energetic
focus on serving consumers and our distribution and advertising customers.'